Insights & Updates

Ideas for teams who care about results

Articles, experiments, and lessons learned while helping founders launch digital products, improve SEO, and deliver reliable user experiences.

Building Reliable Next.js Apps for Real Clients

Ala Baganne reflects on shipping SEO-friendly, high-performance Next.js applications for partners who need a dependable web developer.

I share how I designed and engineered MenuMate—my first production SaaS—for restaurants, from problem discovery to the tech stack that powers it.